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The BookWorthy Show

AuthorSimon Villeneuve

How to Be Authentic and Win Followers with Allie Casazza

Sharing your story in the form of a book often comes with all kinds of fears and hurdles. If you’ve been there before, you know what I mean. If you haven’t, this podcast episode will give you a taste of the experience.

It’s common to ask yourself one of these questions, “What if no one buys my book?” What if I become famous?” Or, “Will I embarrass myself?”

Allie Casazza

Today’s conversation is with Allie Casazza, author of Mama Needs a Reboot.

In this episode, Allie shares the ins and outs of her self-publishing journey. You’ll learn how through authenticity, she was able to win followers who love and respect everything she has to share.

In fact, within 18 months after publishing her first book, she was able to completely replace her husband’s income and bring in $800,000 for their family business by simply sharing her story.

Now, the journey wasn’t all rainbows and butterflies. She experienced a lot of self-doubt along the way and struggled through the ups and downs of becoming an author. In this episode, she shares it all.

It’s my goal that today’s conversation gives you a big picture of what it means to authentically share your story with the world. I also hope Allie’s story inspires you to overcome your fears and put your book out there.

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Simon Villeneuve: Hey, Allie, how is going? Welcome to the show.

Allie Casazza: Yeah. Good. Thank you for having me. I’m happy to be here.

Simon: Awesome. It’s really good to have you. Why don’t you just start by telling us, telling me, telling the audience, a little bit about your life. Give us some context of what life looks like right now, what you’re doing, how is family, all that.

Allie: Yeah. I am actually this weekend going away to celebrate my 10-year marriage anniversary. Yay. We have four kids. Thank you. Yeah. We have four kids. I have a daughter who is eight, and then three boys, six, five and about to turn three. So I know something about chaos. It’s very busy and full over here. We just sent our kids to school for the first year, so we’re doing that. We live in Southern California. So, yeah, we’re busy. Big family.

Simon: Everything, like your courses, and your books, and your blogging, all has to do with this aspect of chaos, and this busy life, what you’re experiencing. Just to start, how did you realize, “Wow, this is what I’m experiencing in my life, and there’s other people that are experiencing that, too. How can I help them?” Tell me about that process, and how you started creating content and resources for those people.

Allie: Sure. Well, I think like most passion projects, my business came out of my struggle. So, about five-and-a-half years ago, I had just had my third baby, and we were living in a really over-sized house, doing the nine-to-five thing. My husband worked crazy hours to make ends meet, and I stayed at home, and I found myself in this place where I was waking up every day just really struggling with depression. Already too tired to even deal with what was on my list for the day. I found myself surrounded by what I always wanted, and all these blessings, and these babies, and a husband that I loved.

I met my husband in seventh grade and wanted to marry him that day. So here I was living this life that I always wanted, but I wasn’t enjoying it all, and I really believe that each of us is called to abundant life, and that’s not where I was at.

So I reached this point, there was one specific day where it was like, “Okay. So, if you have called me to abundant life, what am I doing wrong here,” and I had this … I mean it really can only be described as an epiphany, where I really believe the Lord showed me, “Look at how you’re spending your days. What is actually going into your minutes,” and my answer was, “Just cleaning up, cleaning up stuff, making snacks, and doing all the things, and not ever making time to actually enjoy my life,” and there’s this idea about motherhood I think where if you just have another cup of coffee, you’ll get through it and it will be okay. You can stay awake for it, and then count down the minutes till bedtime.

It’s funny and it’s real. We all have those days, but we are not supposed to stay there, and people are, women are, and then their kids are gone, and that was it.

So my passion and my mission are really helping people live out my story, a shortcut version of it.

After that day, I went through and I simplified my entire life. I cleared out my house. I’m a big believer in minimalism. We simplified our calendar, our eating habits, got rid of just things that were weighing us done, and everything got lighter. Everything shifted, and so my business is really about helping women get there, so they can shape the next generation well and live abundantly while they do that.

Simon: So, that’s awesome, and you started realizing this in your own life, and you guys purged and changed, and then what hit you, or when did you realize, man, I can help other people, or my story is not unique necessarily. There are other people feeling the same thing. How can I help them?

Allie: Yeah. Well, at the time, I had my blog still. I’ve had my blog for about six years. It was very small. Nothing like … I thought it was a big deal, and I had like 50 likes on Facebook. There was no one. Even in that little audience, these women were … I started to get emails, just like, “I really want to know more about this. Share more. Can you tell me what exactly this looks like,” and it grew and grew, and the more I shared, the more it grew, and I realized there has been this need for a tribe for these mothers, and they don’t have a leader, and I felt called to be that leader, and so I owned it and just pursued it, and started leading my tribe,
and helping these other women.

I really realized this is a global need. It’s not really being talked about, at least not the way that I talk about it, very real. I’m kind of a raw person, so just really being blunt and forward with them about this is how it is, and it sucks, and it doesn’t have to be that way anymore, so let’s try this, and people just ate it up. They needed it so bad. I think this course, simplifying and minimalism, I didn’t invent that. But the way that it’s talked about usually is very rigid, and there are these bachelors doing this minimalism thing, and it’s like, well, of course, that’s easy. You have no one to take up all your space. For mothers, the idea that this could work, so it actually is preferable to them. Mothers need this more than anyone. It was a new idea, and people really were attracted to that, and so that made me know this is something. This is worth pursuing.

Simon: What about just the power of your story in that? What it sounds like is it wasn’t like you were removed from the situation, saying, “You all are doing it wrong. You need to do this right.” You said, “This is how I feel. This is what was going on. This is what I did,” and you almost come alongside them as a guide to help them get there.

Allie: Yeah.

Simon: Tell me a little bit about that approach, and how important your story is in reaching your audience.

Allie: Yeah. I think exactly how you said it. It’s very important to not come at it as, “I’m going to teach you, because I’m smarter and better, and I’m just like super organized, so let me show you my ways.”

First of all, that’s not how I am, and that’s not what happened. I think sometimes I see people doing that, faking this, “I have this down, and so I’m going to come at it like teaching you,” and while we are experts, and leaders, and teachers, sure. I think being real, and the more I opened up about my story and the more honest I was … I was afraid at first, but the more honest I got, and opening up about specific days and circumstances that happened, these women were just like … I could feel them just breathing a sigh of relief that somebody else got it and somebody else was experiencing those things, and that grew me more than anything. The more real I am always, the more I share my story in an open, transparent way, the more I grow, and the more people want to not just come to where I’m at, but stay there.

Simon: That’s amazing. Yeah. I think it’s Donald Miller who I learned this from, but he talks about how you have to empathize, and then you can provide authority, or teach, or guide. You can’t just come in, and like you’re saying, have faked this story or teach someone something when you haven’t experienced it yourself.

Allie: Exactly. Yeah. It’s very powerful to be able to say, “I see where you’re standing, and I’ve been there right there. Let me offer you a shortcut.”

Simon: Yeah. That’s awesome. How did you take your story and start communicating it to your audience? What are the ways you did?

Allie It was definitely my blog. I definitely started putting more there, and the first thing that I did in terms of taking it to the next level and monetizing that was my ebook. I have a book called Momma Needs A Reboot, and it’s just really very general, like what I was just explaining with my story, and how I went in and just breathed the idea of less over my entire life, kind of what it was about. It was funny, because there was this demand for it, and then I launched it or whatever, and now from what I know, I would never use the word launch to describe what I did. That was not a launch. It was embarrassing. I thought it was launching. I published it, and it was like, “Okay. Let the thousands roll in,” and it was crickets. My mom bought five because she felt bad. It was just really humbling. It was so embarrassing. It was really bad, and so that was super discouraging. It didn’t go so well at first, and then through the journey of being an author and a content creator, I learned what the problem was.

Initially, that was my first idea. That’s the first thing that I did. That’s where I pulled all the ideas because people want content pulled into one place, like an ebook, or a course, or something. That’s the first step that I took.

Simon: Wow. We’ve all been there, right? Anyone who has put anything out in the world, whether it’s a book, or a course, or a blog, or whatever, we’ve all done that. We put it out, and we’re like, “Here we go.”

Allie: This is awkward.

Simon: Nobody knows. Does that mean they don’t care? Not really. You found a lot of people cared.

Allie: Yeah.

Simon: But you had to figure out “How do I get it out there?” right?

Allie: Yeah, exactly. Exactly. I think, if I remember correctly, I don’t even think I sent any emails. I think all I did was post a Facebook once, and then I put it on Amazon, which I guess I thought people would flock to it. I don’t know. It’s so embarrassing. Now, knowing what I know, it wasn’t even a launch. I took all the time to create this thing, and then put it out there and let it sit there, and was so disappointed. I went through a week of just like this depression, and like, “Everything is over. Just failure. Everything’s done. Forget it. This is never going to happen,” and I was so upset at first. It was really bad.

Simon: That sounds discouraging.

Allie: Yeah.

Simon: Okay. Backing up a little bit, you started telling your story through your blog, and so you probably wrote pretty consistently. You poured yourself into that, right?

Allie: Yeah. I struggle with inconsistency. It’s probably one of my biggest weaknesses in terms of my business. I’m not like that with anything else, but there’s something about committing to creating content on a regular basis when you do have such a full life and you have four kids, and at this time, I was still having them, which is always way more chaotic than just raising them. It was just a lot, and I would be very sporadic. I’d take four-month hiatuses, and then come back and be upset that there were no comments on my articles, but you can’t do that.

If you’re going to treat it like a business or expect it to give you what a business would give you, then you have to treat it like one. I did get more consistent. I started just slow, just one post a week. Let’s just do that and see how it goes, and my numbers did rise, of course, because that always works, and then slowly upping to two posts a week, and I’m still there now actually after all this time.

So, yes, the first thing I did was getting consistent with my blog, and feeling out through that what is it that people want? What would they want in a book? That really gave me basically the blog outline to the book for me.

Simon: Which is awesome, yeah.

Allie: Yeah. You can kind of see this was really popular, and I can totally turn this into a whole chapter. Now, my audience is large enough where I would just ask them what would you like, but at the time when I was trying to attract the audience and make it a little bit bigger, and see whoever was there, what would they want, what were they eating up more than anything, and so I just went based on comments and what are they really eating up, and that would become a chapter.

Simon: That’s awesome. You get to test out your content before you put it into a book. I can’t tell you how many bloggers I’ve talked to who are like, “Yeah. I’d love to write a book, or I want to create a product, but I don’t know how to do it or where to start,” and I’m like you have a ton of stuff you’ve written, right? What’s worked, and is there any way you can roll any of that content or let it inform a book?”

Allie: Yeah. I think if you’re staying in your niche, you can only say so much. Most of the best courses or ebooks have already been written. They’re just recondensed into one place for the convenience of the buyer. I think that’s really what people are buying. It’s all in one place, all in order, and just put together in a different way. But that’s what blogs are for, to see what people love about you, what they want from you, what’s going to be a hit from you for them. I did learn that early on and use that to write the book, which is why it was such a huge disappointment when I gave it to them, and no one really bought it at first.

Simon: You’re like, “They’re reading my blogs, but they’re not buying my book.”

Allie: Yeah, exactly.

Simon: Yeah. Oh, man. I think it was Pat Flynn who said, at one point, on a podcast or something, he said, just like you’re saying, people want content condensed, easy to access, convenient. I know for years, I thought, “Nobody is going to read my ebook if I put articles into an ebook. They’re not going to buy it because they can just get it for free on my blog. But you can repackage it in an easy to access, convenient way, and people will be all over that.

Allie: Yeah, absolutely. It doesn’t have to be copied and pasted. You can expand on it a little bit, or put some new more recent life examples, and it’s all new.

Simon: Yeah. For sure. That’s awesome. So, you blogged for a while. It wasn’t working. Eventually, you put it into an ebook. The launch kind of fell flat. It wasn’t what you were expecting. What did you do from there?

Allie: So, from there, and I always say that failure of the ebook was what really sparked … Honestly, my business saved my family. We were really just legit poverty status, and my husband was gone all the time. My goal was to get him out of that, and it was one of those things where you say the goal, but you think it will never really happen. But I’m a goals person, but I had to say something. From the failure of the book launch, I think that was another reason that it was such a hard hit, was I guess it’s not going to happen after all.

From there, I started researching what else can I do, and I found people like Donald Miller and Telling Your Story, Mariah Coz, Creating Courses. I found people who were teaching how to do this, and the idea of the course landed with me, and really I couldn’t let it go. It conked me. I kept thinking of it. But Mariah Coz specifically was one of the biggest influences for me, and she talks a lot about growing your audience first, and it was like, “Duh. There’s barely anyone here, and I don’t even have an email list.”

I started an email list, and it went from zero to about 900 pretty quickly and stayed there, and then you have little bursts, where I learned what webinars were, and I started doing those to an audience of like five people. I just really went all in. I decided that I wanted this, that it was going to happen, that I had a purpose and a message for these moms that I knew they needed, and if they weren’t going to buy it from me yet, that was okay. I would figure out a way to make it work, and I honestly, for about nine or 10 months, I just had my head to the ground. I didn’t really try to sell them anything. I just grew.

Then I was at a few thousand pretty quickly, and once I hit there, I came out with “Your Uncluttered Home,” which is my course that’s specifically about home, and that did pretty well. It beat out my husband’s monthly income for when it launched, which was great at the time, and then we knew we really got something here. Let’s keep growing.

I eventually relaunched my ebook and had a multiple five-figure launch. That’s more what I’m talking about. I learned how to launch the right way. Went from there, and now, it’s getting real with you. “Your Uncluttered Home” has brought me over $800,000 in revenue in the past year, and if the book hadn’t failed, none of that would have … It saved our family. It changed everything. It’s changing the world. We change the world with our money and with our message, and it’s all because of a failed book launch.

Simon: It’s amazing. Oh, my goodness.

Allie: Yeah.

Simon: It’s awesome to hear that story because I think it’s awesome and encouraging, but I think a lot of self-published authors or people who write stuff or have a blog even never get to that point.

Allie: Right. It’s so discouraging. It takes a certain person to get back up and visit the idea board again. This is the surface version of my story. I fell to the ground many times and just felt like such a failure. It’s so hard, but I do think that people tend to think that there’s no money in writing, and you’re going to be like a starving artist. No. It does not have to be that way at all. You just got to revisit the vision board, and repurpose your content, and come at it a different way.

What are you good at? People tend to really like me on video, even though I hate doing video. So a course was better for me at first, and then once they loved me there, redoing the ebook and revisiting that, because I’m a writer at heart. Then it really did well, and it was number two on Amazon’s bestsellers list, and all these things happened. Sometimes, things just don’t happen the way you thought they would, and you just have to have the mindset of, “Well, repurpose. What can I do? How can I repurpose this content? What are people liking? What feedback am I getting,” and adapting accordingly.

Simon: That’s good. Wow. Yeah. I was talking to a literary agent yesterday on the phone, not for me. We were having a conversation around our business, and he was saying, “Wait. There are people, like self-published authors, that actually can make a living from this?” He was blown away. I was like, yeah, there really are, but it’s really hard, and only a few of them seem to make it. So let’s go back a little bit. I want to talk more about your ebook then.

Allie Casazza: Sure.

Simon: Because it fell flat, and it ended up like you just told us, you found quite a bit of success, and without the ebook as a foundational piece in there, it probably wouldn’t have gone the way it did. How did you go about repurposing the content, or promoting it in a different way, where you were able to hit a number two bestseller and to make money from it and to share that story to all these moms that need to hear it?

Allie: Yeah. So the first thing that I did, just in the back of my mind, Momma Needs A Reboot always would serve as its own thing. I wasn’t going to take the content and put it in my course. At this time, when I was creating the course, people were really asking me specifically for home stuff, and so the course was really just like minimalism for moms. In your home, how do you get rid of stuff, the emotions tied into that? What if your husband isn’t on board with it? How do you become a minimalist as a mom, when it seems so oxymoronic for moms to be that way.

The course was that. There were aspects of the book in it, but I really didn’t repurpose the book and make it a course. I just learned through webinars that people really preferred me on video, and they liked the connection. I can come up with a quick answer off the top of my head, and so things like webinars and live, they really work well for me. Unfortunately, it’s not what I wanted, but I learned that about myself and embraced it, and so really grew there. Then when I revisited the book idea, I realized this can always stand on its own, and I think that this is my easy yes. I think this is my first thing in the funnel, the thing that they can say yes to very easily because it was $7. Now, it’s $19. But it was like $7, and so I started … I don’t like to use the phrase tripwire. I don’t know if you are familiar with that.

Simon: Absolutely, yeah.

Allie: Yeah. It just seems really sleazy and abrasive, and that’s not how I am at all.

Simon: Which the idea of a trip wire is creating a cheapo product that draws your audience in, so that they buy a more expensive product later, right?

Allie: Yes. Because of the conversions, if they’ve already bought something from you, are way higher later. But the idea is solid. I just really hate calling it that. I did set up my funnel to where that was the first thing. I even had it down to $1. I would do little sales. Then I added to it and grew it, and I launched it at $19, and I did an actual launch this time. I did some live streams. I really promoted it. I talked about it. I gave away a free chapter. This project was very close to my heart, and so I didn’t want it to just be nothing, and so I relaunched it and my list was, at this time, I want to say it was about 25,000 people, and so it was like after “Your Uncluttered Home” launched, I wanted to see an increase in revenue and see what I could do with the book now.

We had been on Good Morning America, and all of this stuff had happened, and so it was like the peak of everything, and it was like, “Now it’s time for my book.” I launched it, and we did, I want to say it was just under $40,000 if I’m remembering correctly. It was like I said, “That’s what I was expecting. That’s more like it.” All that writing is hard. I wrote that book in 30 days with four kids and a husband who worked six 14 hour days. I stayed up all night. Got up at four in the morning. I wanted to see that book make me money and reach more people, and it finally did.

Now, it just sits there, and it brings in money on a regular basis. It’s $19. I’ve added a lot to it. Now it’s in a paperback version. It got me a book deal. It’s really served me well.

Simon: It’s a PDF downloadable. It’s, also, paperback, too?

Allie: Yeah, on Amazon Create Space.

Simon: On Amazon Create Space. Very cool. I love what you said, that it got you a book deal, too, which is very interesting.

Allie Casazza: Yeah.

Simon: The idea that self-publishing, putting this out there, gave you a unique opportunity, right?

Allie: Yeah. I want to say, too, I think self-publishing is so powerful. I know that I could probably do more self-publishing my books in the future than saying yes to a book deal. For me, the book deal is more a bucket list situation.

But how nice to be in a place to have a choice, to be able to say, “Well, I don’t really need this.” I want it, because I want to be able to say book deal, little girl’s life-long dream happening here, New York Times bestseller, all that, but it’s really neat that I had this day where it was presented to me. I went to Starbucks and just sat there thinking, “Okay. Do I want to take this?

And I just found myself sitting there with this choice to say yes to something for the sake of the dream and not having to worry about money, because I had built something for myself, where my life was in that place now, coming from total poverty, depression that I didn’t make a thousand dollars from my book launch, and now how are we going to be okay, and then to be in this place of, “Now I have a choice where I don’t really need to even think about money. I’m just basing this off of a dream.” It was just a really neat day.

Simon: Amazing. Such a cool story. I’m amazed. It’s so cool to hear what the process has been like for you and just where you’ve come. Since you were at that point back a while ago, where you were blogging inconsistently, you took like a hiatus, to today, what’s the timeline here that we’re talking about?

Allie: From back way then, I would say about 16 months, 16 to 18 months, a little bit more than a year.

Simon: A little bit more than a year, and all this has totally changed around for you?

Allie: Yes. Again, your email list is just everything. Social media, as far as I’m concerned, it hardly counts. It doesn’t convert the way we wish it would. Email is where it’s at. Once I embraced that and understood what my audience wanted from me, now my email list is at 100,000, in less than a year from when I really started growing my email list and all that. It’s just crazy. It’s just crazy what you can do if you really stick with it. Push through it.

Don’t let those failures … I’ve learned there is no such thing as failure here, only experiences that teach you how to be better. They launch you towards success. It’s only a failure if you … I know that’s kind of cheesy, but it really is only a failure if you stop.

Simon: I’m really inspired. This is really good. I love this, and I love just hearing this about this. Let’s go back to the launch a little bit of your book. I want to dig in there.

Allie: Sure.

Simon: And hear more because I think for a lot of authors and writers, they’re really good at writing. They’re really good at content creation or whatever, but when it comes to putting it out there, to marketing it, they get stuck. They get lost.

They don’t know what to do, right? Do you have some tips or some things that you would recommend someone who is just starting to write, and self-publish, and become an author, how do they get their story out? How do they start selling?

Allie: I think one thing that I’ve really learned is that there is no more powerful thing you can do for yourself than taking what happens to you into your own hands. It’s a great idea to have partners in the business, and reach out to influencers and give them your book and stuff. But, to be honest, I sent my book to some pretty big names and was just really disappointed when they would never post about it, or I got a hard no in response, people that I just really respected that I was right up their alley and I thought they would do it. I even had a launch team, and none of them followed through. I imagine they’re good people. They just were really busy, and I shouldn’t have put my success on someone else, instead of taking it into my own hands, and stepping back, and focusing on growing my platform.

Basically, after that, I was really hurt. I was just really heartbroken. These mentors that didn’t know they were mentoring me, these people that I just respected and I was following and, “Oh, my gosh, she said yes. She’s going to promote my book on Instagram. I’m so excited.” One of them did, did post it just on Instagram, and my Instagram grew a lot, but I didn’t get any sales. You just can’t rely on other people, and so from that experience, I learned I’m going to build something myself that would blow away that someone else could do for me, and just having the power over your revenue, over your business, over your book, your content, and not needing other people, just putting yourself everywhere. Just putting yourself everywhere, guest posting.

If you have good stuff, you don’t really have to worry as much about getting yourself out into other people. People will find you. Definitely do collaborations and things, but I only did a few before things took off. It’s good stuff, and there’s this archive full of blog posts from all of these years. People stuck with me. I’m collecting them when I get them. Collect those email addresses, and then put your stuff, they can’t escape it, at the bottom of your emails. If you’re launching something, it should be incredibly obvious.

Anywhere they go on any of your stuff, on your Instagram account, on your website, with a cover page. Change the landing page. Make it so obvious, the launch party. I am currently launching this new book, or it’s coming. Get on the waitlist. For me, it was like this secret, like, “Oh, I don’t want to bother them by telling them that I have something that will change their lives.” It doesn’t make any sense, but that’s what my mindset was.

Coming out of that and realizing this is going to change their motherhood and change the way they’re raising their children, and that is so powerful, and I have this message. Treating this as this gift, it made me put it everywhere. It totally changed my perspective, and once I put it everywhere, people bought it.

Simon: I love that. So, not relying on other people, on influencers, on getting on a TV show, or getting some famous person to post about you is going to change your world.

Allie: Yeah. It’s hopeless when it doesn’t work, or when it doesn’t happen. You can just take the control into your own hands and become that influencer for yourself, and then you don’t have to worry about it.

Simon: I mean what you did is you were blogging, and you were using that content to develop someone who is interested in your story and develop an audience. It sounded like you did Facebook Live stuff.

Allie: Yes.

Simon: Where you were there, real, authentic, talking to your audience, communicating with them.

Allie: Periscope at the time was the big thing.

Simon: Periscope. I remember that.

Allie: I had this whole channel. Zach Spuckler, are you familiar with him? He was the Periscope guy. Now he’s adjusted as needed. But he said, “Just go live to nobody every day for three weeks, and I guarantee you, you will soon be not able to keep up with the comments by the end of the three weeks,” and I was like, “This guy … Let me try this.”

I did. I went live every day. It was so awkward. There was literally nobody there. In the beginning, I even faked that there were comments I was responding to, and then I realized everyone can see if there were comments, so this is even more embarrassing. There’s obviously not a comment there.

Simon: That’s hilarious.

Allie: I had my message. I put it out there, and then by the end of the three weeks, there were 1,500 people regularly watching. Now I have this whole library of Periscope videos, and I was connecting with people and sending them to my blog. Calls to action at the end of every single one.

Then as I built up good quality stuff, I did reach out for collaborations. One of the things that exploded my business was a guest post for another website that went viral, and it had a content upgrade in there, and people were coming over and finding my stuff, and it was all there. I was ready. There was a great collection of blog archives, and ready for them to read, videos ready for them. I had a Periscope library on my site, and they could watch and connect with me, and that’s how I built my tribe.

It’s not that collaborations are not important. I know they are. But you can’t just put all your eggs in that basket. I just remember specifically after that time with all those influencers flaking out on me telling myself, “I need to get myself to a place where I am them, I am the influencer. How am I going to do that,” and I didn’t really know what would work, but I just put my head down and did all the things until it happened. That regular content I really think was key.

Simon: That’s great advice. It’s probably a mindset shift to get there, like, “I have to become an influencer myself, an expert in this, in my story.”

Allie: Yes. It’s kind of faking it until you make it almost. I don’t know. I changed the way I talk to my audience, the way I did my videos, and I remember looking back to collect them and download them, to put them in the library, and you can see the shift. One week, I’m like really awkward and shy, and then the next week, I’m like, “Hey, I have a solution for you to your problem. Let’s talk about it today,” and I totally took ownership of it, and people flocked to that. They want to be led. They want help.

Simon:They need that story, don’t they?

Allie: Yeah.

Simon: Very cool. Allie, well, thank you. I think this is a great spot to end. Just thank you for telling your story. That’s amazing to me the change that has happened in your life in 18 months. I mean it’s crazy. I know your story is going to be inspiring to everyone who is listening to this. So, thank you for being vulnerable and open to sharing it.

Where can we learn more about you if we’re interested in your ebooks or your courses, or just to scope out your platform, and what you’re doing, and how you’re doing it? What can we check out?

Allie: Yeah. My website is just AllieCasazza.com. Everything is there. You can see the courses and the blog. The book is on Amazon, so that’s there, too. But really if you go to just AllieCasazza.com, that home page walks you through what do you want from me? What can I help you with, and funnels you through what you want from me and what I can do for you? So, yeah, that’s where I am.

Simon: Well, thank you, Allie. I’m inspired by this.

Allie: Thank you for having me.

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About the Author

Simon Villeneuve

Simon Villeneuve is the Co-Founder of BookWorthy.com. He's also a consultant who helps organizations tell a better story that inspires their customers to action.

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